Setifri
Setifri is a re-design of the traditional hand mixer to be more efficient and no arm fatigue that's created for metropolitan residents.
Year
2019
Customer journey map
By observing and making an amateur baker's customer journey map, the following opportunities emerge. According to the peak-end rule, I decided to improve the problems of arm fatigue and long duration.
Opportunity
Objectives
As modern families are tend to be smaller and living in tighter space, the needs for kitchen electronics are tend to prefer more compact and efficient products.
Brand language
Braun stands for clarity, practicality, and utmost precision down to the smallest. It prefers to round the edges to create a friendly but bold outlook, uses contrasts on buttons' color and size to indicate the hierarchy.
Aesthetic inspiration
I drew inspiration from minimalism and merged it with Braun's design language. The repetitive long air vents, the vibrant orange button, and the round appearance, present how to use the product intuitively.
Ideations
Mechanism design
Based on the takeaway from the immersion experience in the bakery store, I decided to integrate the epicyclic mechanism into the home appliances.
Exploded view
Model making
Re-design
To improve usability and aesthetics, I revised the previous concept into the current version: a mixer with a special-made mixing bowl.
Mechanism design
Based on the takeaway from the immersion experience in the bakery store, I decided to integrate the double shaft rotation mechanism into the home appliances.
Features
